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February 17, 2024
Screen-Free Play That Sparks Creativity and Joy
RIFDA and LumiWear are designed to encourage screen-free fun for kids. From creative t-shirts that can be colored, washed, and reused, to glow-in-the-dark t-shirts paired with a light keychain, these products support imagination, indoor play, outdoor fun, and thoughtful gifting.
Personalized Prayer Mats for Meaningful Family Moments
MySalahMats offers personalized prayer mats where you can add names, duas, and special messages. Made with premium foam padding, each mat is soft, durable, and designed for daily use—helping make prayer time meaningful for both adults and children.
The #1 Family Brand Proudly Born in the UAE — Built by a Mom
Farah & Co. is a UAE-born family brand created by a mom, focused on bringing thoughtful, practical, and playful products into everyday family life. Each brand under Farah & Co. is designed to support creativity, comfort, and meaningful moments at home.
PRAYER MAT COLLECTION
Find the perfect prayer mat, thoughtfully designed for comfort, focus, and peace in every prayer.
QURAN COLLECTION
A beautifully curated Quran collection designed to support your journey of faith.
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GIFTS AND COMBO COLLECTION
Thoughtfully curated gifts and combo collections, perfect for meaningful moments and special occasions.
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49.00 AED
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KIDS COLLECTION
Find the perfect styles curated for every age, ensuring comfort, fit, and fun for growing kids.
Our Most Loved Products
Discover the products families choose again and again—thoughtfully designed for meaningful moments, creativity, and joyful everyday use.
MySalahMats
PERSONALIZED PRAYER MATS
LumiWear
GLOW-IN-THE-DARK FUN
RIFDA
SCREEN-FREE CREATIVITY
Featured Products
Carefully crafted favorites that families love—designed to inspire creativity, connection, and meaningful everyday moments.
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FeaturedSelect options This product has multiple variants. The options may be chosen on the product page69.00 AED -
Select options This product has multiple variants. The options may be chosen on the product page69.00 AED -
FeaturedSelect options This product has multiple variants. The options may be chosen on the product pageAPPAREL, Birthday Central, Family & Couples, GIFTS, Junior Fashion, KIDS, LumiWear T-Shirts, Men & Women, Seasonal Events49.00 AED -
FeaturedSelect options This product has multiple variants. The options may be chosen on the product page49.00 AED
Kids Apparel_Articles
Top Reviews
Loved by Families Across the UAE
Hear from parents who trust our products to bring meaning, creativity, and joy into their homes.
We love how thoughtful the products are. The prayer mat feels very special with the personalization, and my kids genuinely enjoy using it. It has become part of our daily routine as a family.
The creative t-shirts are such a great idea. My children enjoy coloring them, and I love that they can be washed and reused. It’s a simple way to keep them engaged without screens.
The glow-in-the-dark t-shirts are a big hit at home. The kids have so much fun wearing them, especially in the evenings. It’s nice to see products that encourage play and family time.
The quality really stands out. From the prayer mats to the kids’ t-shirts, everything feels well thought out and practical. My children enjoy using the products, and as a parent, I appreciate the focus on simple, meaningful activities.
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